BIG PROFIT

WINDFALL

The one thing oil companies fear most, a "windfall profit tax." Yet look at their reports.

the oil companies have begun to report record quarterly profit. Yesterday, British energy giant BP PLC reported a $6.53 billion third-quarter profit, up from $4.87 billion in the same period last year. And tomorrow, analysts expect Exxon Mobil Corp. To show that it earned nearly $9 billion over the past three months -- the largest corporate quarterly profit ever.

And where are all these profits going? Into research and development? No, into ad campaigns to show that they aren't the bad guys.

In the pages of The Washington Post, for example, according to the paper's ad executives, BP has taken out seven large issue ads so far this year, compared with zero through the same time last year. Exxon Mobil has had 19 so far this year, compared with 12 last year. For Chevron Corp., it's 17 ads so far this year, compared with six last year. And the industry's trade group, the American Petroleum Institute, has purchased seven ads in The Post so far this year, compared with none last year.

There's more.

In the third quarter of 2004, for instance, Exxon Mobil earned $6.2 billion. When the company reports its third-quarter results tomorrow, David Dropsey, an analyst with Thomson First Call research, expects profit of about $8.8 billion.

Chevron made $3.2 billion in last year's third quarter; Dropsey predicts the company will hit about $4.3 billion for this year's third quarter. ConocoPhillips Co. is expecting a $3.5 billion quarterly profit when it reports today, Dropsey said, up from $2 billion last year.

Just like the Pharmaceuticals, the Oil industry knows that Americans need their products so they can raise their prices all they want and there isn't anything the average American can do, except ride public transportation.